Projects
Me+Lia — Redesign (Client, WaitWhatWeb)
Redesigned Me+Lia, a Melbourne sustainable loungewear store, using user-centred design. Ran client interviews, built 2 user personas, a user journey map, a competitor + SWOT analysis, and 4 user flows from browsing to checkout. Produced brand guidelines and low-/high-fidelity Figma prototypes, then ran usability testing with UEQ on 30+ respondents; results showed a ~30% increase in user satisfaction and improved navigation comfort and visual appeal, with low/high-fidelity prototypes receiving positive feedback.
Faza Architect — Portfolio UI
Designed the UI for an architecture studio's portfolio site, mirroring the studio's own design language: a filterable, sortable project gallery, project detail pages and an About page.
Bellrock Artisan Coffee — Landing Page + Storefront
Took a formerly offline specialty coffee brand online: designed a compelling landing page, an online storefront and the overall brand identity.
TikTok Shop — Emotional Design Study
Mixed-methods UX study of TikTok Shop (Indonesia's leading social commerce app): a survey of 193 active users across 13 UX-Tips dimensions and 29 items, followed by 5 in-depth interviews. Validated the measurement model with PLS-SEM in SmartPLS 4 (outer loadings 0.731-0.919, AVE 0.645-0.835) and compared pragmatic vs hedonic UX with a Wilcoxon signed-rank test (p = 0.034). Mapped user emotion across 5 shopping touchpoints with the Self-Assessment Manikin and coded interviews with the Framework Method. Found the emotional peak at order status, and traced negative experiences to aesthetics and physical characteristics - concrete design recommendations. Accepted at JISICS. Five shopping touchpoints were rated with the Self-Assessment Manikin; qualitative interviews were coded with the Framework Method; resulting recommendations concentrated on strengthening the order-status moment and refining aesthetics and physical characteristics.
Dutra Parahyangan Warehouse - Front-end (Capstone)
Built the front end of a web-based warehouse management system (goods receiving, dispatch, inter-branch requests, returns, real-time stock monitoring). Implemented 27 screens across 12 modules in Next.js, plus PDF export and role-based access control. Turned Figma designs into a responsive UI from use case, ERD and activity diagrams, in a cross-functional team. Passed all 33 black-box test scenarios. Poster-verified features: tracking incoming/outgoing stock, inter-branch requests, returns, PPSM, real-time stock monitoring, and daily/weekly reporting.
CV Siliwangi Nusantara Telecom - Company Profile
Designed and built a company profile website for a telecom engineering contractor under a signed agreement, turning a 15-page printed profile into web pages in 8 days, with progress updates and post-launch support.
WaitWhatWeb — 9 Client Brands (E-commerce & Landing)
During the WaitWhatWeb internship, delivered UI/UX design and front-ends (WordPress, Laravel, React, Shopify) for 9 brands: Brasov (beauty e-commerce), Supergrain (landing page), Junkard Co (rebrand), Me+Lia (redesign and UEQ usability study), Wingman Denim, MyRubylicious, Nokha, Tragen, Trackerindo, and Cartenz Tactical. Scope covered 6 homepage refreshes and 3 full redesigns.